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by Corinna Jung : The significant revival of the MINI’s brand: An analysis of the brand’s performance, perception and strategy

ISBN : # | Date : 2011-12-08

Description :

PDF-5cd96 | Research Paper (undergraduate) from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. IntroductionConsumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fasc… The significant revival of the MINI’s brand: An analysis of the brand’s performance, perception and strategy


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: Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy

ISBN : #058538701X | Date :

Description :

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by Tobias Wolf : Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition)

ISBN : #3658179430 | Date : 2017-04-08

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PDF-e0cc2 | Tobias Wolf betrachtet die Informationsverbreitung in sozialen Medien und die Auswirkungen einer Einbeziehung von Konsumenten in die unternehmerischen Prozesse auf die interpersonelle Kommunikationsbereitschaft. So zeigt die Einbeziehung von Konsumenten einen deutlich positiven Einfluss auf die Word of Mouth-Bereitschaft, und es wird deutlich, dass Unternehmen mit Offenheit und Dialogbereitschaft … Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition)


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: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #3319266462 | Date : 2016-04-14

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by Doug McKenzie-Mohr : Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

ISBN : #0865716420 | Date : 2011-03-15

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PDF-9c072 | The highly acclaimed manual for changing everyday habits—now in an all-new third edition!… Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing


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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing by by Doug McKenzie-Mohr

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by BusinessNews Publishing : Summary: Selling the Dream: Review and Analysis of Kawasaki’s Book

ISBN : # | Date : 2014-10-14

Description :

PDF-e8a7a | The must-read summary of Guy Kawasaki’s book: “Selling the Dream: How to Promote Your Product, Company or Ideas Using Everyday Evangelism”.This complete summary of the ideas from Guy Kawasaki’s book “Selling the Dream” shows how evangelism combines passion and an almost religious strength zeal into the overall process of convincing other people to believe in a product or service as much as you do…. Summary: Selling the Dream: Review and Analysis of Kawasaki’s Book


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: Consumer Behavior & Marketing Strategy 7th EDITION

ISBN : # | Date : 2004

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PDF-46ac8 | … Consumer Behavior & Marketing Strategy 7th EDITION


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Beyond Listening Learning Secret Language PDF 10d87ed9a

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by Bonnie Goebert : Beyond Listening: Learning the Secret Language of Focus Groups

ISBN : #0471395625 | Date : 2001-11-21

Description :

PDF-fc737 | A groundbreaking guide to making one of marketing’s most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn’t be taken apart. Fortunately, in this case, Nabisco didn’t heed the researchers’ advice. Each year, companies spend a b… Beyond Listening: Learning the Secret Language of Focus Groups


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by Stephan Scharfenorth : Erfolgreich im Strukturvertrieb: Grundlagen, Karriereschritte und Vertriebspraxis (German Edition)

ISBN : #3409034048 | Date : 2004-10-29

Description :

PDF-f1198 | Das Buch erklärt die Grundbegriffe des Strukturvertriebs, beschreibt Einstiegs- und Aufstiegsmöglichkeiten und erläutert sämtliche Phasen des Vertriebsprozesses. Die Leser erfahren, wie sie Produkte überzeugend präsentieren und verkaufen, Kunden durch gezieltes Empfehlungsmarketing gewinnen, Seminare und Trainings mit Erfolg durchführen und neue Geschäftspartner rekrutieren und einarbeiten… Erfolgreich im Strukturvertrieb: Grundlagen, Karriereschritte und Vertriebspraxis (German Edition)


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by Cathleen Fillmore : Going for Gold! A Complete Marketing Strategy for Speakers

ISBN : #0968426107 | Date : 2000-07

Description :

PDF-6bad2 | Going for Gold! Covers the spectrum from A to Z – from getting started to putting a customized Web marketing strategy in place. Any speaker, whether advanced or beginning, will find this cutting edge information invaluable to building and increasing momentum in their business. Kick-start your career as a professional speaker by following these 10 essential steps. Conti… Going for Gold! A Complete Marketing Strategy for Speakers


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by Alexander Manu : Transforming Organizations for the Subscription Economy: Starting from Scratch

ISBN : #1138281700 | Date : 2017-09-21

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PDF-7f475 | The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek. Tr… Transforming Organizations for the Subscription Economy: Starting from Scratch


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by Teresa A. Swartz : Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy)

ISBN : #1559388552 | Date : 1995-08-25

Description :

PDF-c9d8f | This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality…. Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy)


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by Regis McKenna : Real Time: Preparing for the Age of the Never Satistied Customer

ISBN : #0875847943 | Date : 1997-01-15

Description :

PDF-f89b8 | From the author of Relationship Marketing comes a provocative book on doing business in a real time world-one in which time and distance vanish, action and response are simultaneous, and customers demand instant gratification…or else. Technology is continually transforming our existence in profound ways; and the pace of change is speeding up, not slowing down: we get cash in seconds at ATMs, we … Real Time: Preparing for the Age of the Never Satistied Customer


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Real Time: Preparing for the Age of the Never Satistied Customer by by Regis McKenna

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Exit Strategy Practical Selling Business PDF Fcfaf69f2

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Exit Strategy: A practical guide to selling your business – How to sell a company for the best price and ride into the sunset PDF




by Graham Watkins : Exit Strategy: A practical guide to selling your business – How to sell a company for the best price and ride into the sunset

ISBN : #154541632X | Date : 2017-02-01

Description :

PDF-1a448 | A ‘no nonsense’ guide to selling your business written by Graham Watkins who sold his to a Public Limited Company and rode into the sunset. From why and when to sell, to how he describes each stage of making a great deal in layman’s terms exploring the options and pitfalls of getting it wrong. “This is the most comprehensive and easy to read advice about selling a business I have read; you shoul… Exit Strategy: A practical guide to selling your business – How to sell a company for the best price and ride into the sunset


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[Pub.43rtC] Exit Strategy: A practical guide to selling your business – How to sell a company for the best price and ride into the sunset PDF | by Graham Watkins


Exit Strategy: A practical guide to selling your business – How to sell a company for the best price and ride into the sunset by by Graham Watkins

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Customers Keeps Powerful Strategies Friends PDF 57d2ac938

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Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever PDF




by Lois K. Geller : Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever

ISBN : #1580625614 | Date : 2001-12

Description :

PDF-e54e9 | Today’s retail marketplace is a vast sea of products, services, and wannabe brands. But even the catchiest slogans and biggest selections won’t capture the buyer’s loyalty if they don’t establish a personal “connection.” And there’s no closer connection than friendship. Author and entrepreneur Lois K. Geller has found a surefire way to raise your brand above the others. Her philosophy – so sim… Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever


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[Pub.50Ctu] Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever PDF | by Lois K. Geller


Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever by by Lois K. Geller

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